International Sales Training


International selling is not that different from selling to locals. In both cases, individual cultures must be understood and respected in order to create clear communication between the parties involved.


The inability to see the other’s perspective due to the lack of familiarity with their needs, customs, norms or ways of doing business is what spells trouble for many deals.


We do not coach you on how to sell to other cultures, we train you on how to better your understanding of their perspective in order to bridge the communication gap during the negotiating process.


The art of international selling is the process of easy flow rather than forceful tactics. When force is used, fear is the underlying motivator. Fear can be sidestepped when light is shed on the unfamiliar or the unknown.


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